Ronnie Moore along with her late-partner Rolla Rieder, Jr., founded WESType Publishing Services, Inc. in 1978 in Boulder, Colorado. Initially they built the business performing professional typesetting for publishers, local advertising agencies, and in-house art departments. As technology changed WESType found a niche in designing and formatting books for publishers and self-publishing authors. WESType has created over 1,500 books. These include books for publishers, university presses and self-publishing authors.